Next Intake Starts Feb 2022: Apply Now



Design skills for a new digital world. Be more than a designer

Design Principles & Techniques

  • Apply core design principles and advanced techniques to visually communicate ideas.
  • Design principles & techniques, imbue a story with colour, texture, layout & props.
  • Edit photography & film for multiple screen platforms.
  • Record, process and implement sound and learn the the principles for effective sound design.

Digital Design fundamentals

  • How to create a user-centric interface for web and app design.
  • Create motion graphics & basic animation.
  • Design and develop animated characters, through timing, movement, composition, background art, texturing and lighting.
  • Design and create virtual worlds using best-practice principles.


  • Work with speed & efficiency and collaborate effectively under real-world pressure on industry briefs.
  • Learn industry-standard software and applications.


Learn industry-standard software

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Adobe After Effects



94% of people cite web design as the reason they mistrusted or rejected a website

Design is a broad church, encompassing the skills and work that go into determining the “look” of…almost everything you see around you. And nowhere is that talent more important than the virtual world of digital interactive media, where the way a piece of information or entertainment is presented can mean the difference between engagement and being ignored.

It isn’t simply a technical career, either. Designers frequently liaise with clients, copywriters and other stakeholders, so there’s often a strong interpersonal element in these kinds of roles. Balancing the needs and wants of various stakeholders, while solving problems and producing the most creative and beautiful work – these are the challenges a designer faces.

Specific Roles

  • Digital Designer
  • Broadcast Designer
  • Digital Content Producer
  • Motion Graphics Designer
  • Visual Effects Artist
  • 3D Artist
  • Game Artist
  • Character Designer
  • Creative Director
  • Art Director
  • Graphic Designer
  • Illustrator
  • Branding & Identity Designer
  • Title Designer
  • UX/UI or Web Interface Designer


Year 1


Graphic Design Principles

Design Principles

Learn graphic design principles and elements such as unity/ harmony, balance, hierarchy, scale and proportion, colour theory, contrast and repetition in order to create well proportioned design.

Creative Drawing

Learn the elements of all art creation such as line, form, colour, texture, value and shape as well as different creative drawing styles using various techniques. Students will also be challenged to venture out of their comfort zones and broaden their understandings of styles and mediums, as well as develop their knowledge of theory and research on successful creative drawing.

Digital Images

Acquire a solid foundation of skills using industry standard graphic applications that include vector, pixel and image & text layout software applications such as Adobe CS products including Illustrator and Photoshop.

Communication Design Theory

Develop an understanding of the underlying principles of communication. Explore theories from ancient rhetoric to modern persuasion as it appears in media, technology, social and political interaction. Learn how to use these theories to solve communication design problems.

Design Thinking & Processes

Investigate design techniques using colour, shapes, text, textures and communication including the essential skills to communicate ideas visually using a variety of tools and techniques. Develop conceptual ideas that can extend across media to produce a coherent body of design work, learn how to rationalise conceptual designs and accept constructive criticism.

Intro to Web

The subject gives students an idea of how an existing and emerging technologies affect the operations and management of a business, the relationships that businesses have with external entities (customers, suppliers, regulators etc.) and the products and services that businesses can offer.

The first half of the subject is structured to help students understand why and how information systems are used by organisations, and how to develop the problem solving, interpersonal communication and analytical skills required for developing information system for clients. Students learn the theories and applications Information Systems can provide business solutions. The technology comprising Information Systems and how to develop them is also covered.

Shooting & Editing

Learn about the technical and creative aspects of photography and video production using digital SLR cameras, the physics of light, mechanics of cameras, the history of photography, composition and photographic design principals, the key proponents of photography style, their motivation and purpose. Students will then go on to produce a short commercial video and will also learn about photography and video post- production using Adobe Premiere Pro and Adobe Lightroom.

Interface & Experience Design

Learn how to design, implement and evaluate user interfaces to meet predefined quality characteristics of functionality - and how to create a user centric experience for web and app design. Concepts, theories and technologies underlying the methods and techniques are introduced and explained as required. Students apply all that they have learned to develop and implement a user interface for a business system. Students will be introduced to HTML and CMS.

Student Work


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The next intake date for 2021


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