Design skills for a new digital world. Be more than a designer
Learn industry-standard software
94% of people cite web design as the reason they mistrusted or rejected a website
Design is a broad church, encompassing the skills and work that go into determining the “look” of…almost everything you see around you. And nowhere is that talent more important than the virtual world of digital interactive media, where the way a piece of information or entertainment is presented can mean the difference between engagement and being ignored.
It isn’t simply a technical career, either. Designers frequently liaise with clients, copywriters and other stakeholders, so there’s often a strong interpersonal element in these kinds of roles. Balancing the needs and wants of various stakeholders, while solving problems and producing the most creative and beautiful work – these are the challenges a designer faces.
Graphic Design Principles
Learn graphic design principles and elements such as unity/ harmony, balance, hierarchy, scale and proportion, colour theory, contrast and repetition in order to create well proportioned design.
Learn the elements of all art creation such as line, form, colour, texture, value and shape as well as different creative drawing styles using various techniques. Students will also be challenged to venture out of their comfort zones and broaden their understandings of styles and mediums, as well as develop their knowledge of theory and research on successful creative drawing.
Acquire a solid foundation of skills using industry standard graphic applications that include vector, pixel and image & text layout software applications such as Adobe CS products including Illustrator and Photoshop.
Develop an understanding of the underlying principles of communication. Explore theories from ancient rhetoric to modern persuasion as it appears in media, technology, social and political interaction. Learn how to use these theories to solve communication design problems.
Investigate design techniques using colour, shapes, text, textures and communication including the essential skills to communicate ideas visually using a variety of tools and techniques. Develop conceptual ideas that can extend across media to produce a coherent body of design work, learn how to rationalise conceptual designs and accept constructive criticism.
Learn how to use Photoshop to create digital paintings, how to use general painting theory in a digital environment and efficient processes to create effective digital images.
Learn about the technical and creative aspects of photography and video production using digital SLR cameras, the physics of light, mechanics of cameras, the history of photography, composition and photographic design principals, the key proponents of photography style, their motivation and purpose. Students will then go on to produce a short commercial video and will also learn about photography and video post- production using Adobe Premiere Pro and Adobe Lightroom.
Learn how to design, implement and evaluate user interfaces to meet predefined quality characteristics of functionality - and how to create a user centric experience for web and app design. Concepts, theories and technologies underlying the methods and techniques are introduced and explained as required. Students apply all that they have learned to develop and implement a user interface for a business system. Students will be introduced to HTML and CMS.