Design skills for a new digital world. Be more than a designer
Learn industry-standard software
94% of people cite web design as the reason they mistrusted or rejected a website
Design is a broad church, encompassing the skills and work that go into determining the “look” of…almost everything you see around you. And nowhere is that talent more important than the virtual world of digital interactive media, where the way a piece of information or entertainment is presented can mean the difference between engagement and being ignored.
It isn’t simply a technical career, either. Designers frequently liaise with clients, copywriters and other stakeholders, so there’s often a strong interpersonal element in these kinds of roles. Balancing the needs and wants of various stakeholders, while solving problems and producing the most creative and beautiful work – these are the challenges a designer faces.
Graphic Design Principles
Learn graphic design principles and elements such as unity/ harmony, balance, hierarchy, scale and proportion, colour theory, contrast and repetition in order to create well proportioned design.
Learn the elements of all art creation such as line, form, colour, texture, value and shape as well as different creative drawing styles using various techniques. Students will also be challenged to venture out of their comfort zones and broaden their understandings of styles and mediums, as well as develop their knowledge of theory and research on successful creative drawing.
Acquire a solid foundation of skills using industry standard graphic applications that include vector, pixel and image & text layout software applications such as Adobe CS products including Illustrator and Photoshop.
Develop an understanding of the underlying principles of communication. Explore theories from ancient rhetoric to modern persuasion as it appears in media, technology, social and political interaction. Learn how to use these theories to solve communication design problems.
Investigate design techniques using colour, shapes, text, textures and communication including the essential skills to communicate ideas visually using a variety of tools and techniques. Develop conceptual ideas that can extend across media to produce a coherent body of design work, learn how to rationalise conceptual designs and accept constructive criticism.
Learn how to use Photoshop to create digital paintings, how to use general painting theory in a digital environment and efficient processes to create effective digital images.
Learn about the technical and creative aspects of photography and video production using digital SLR cameras, the physics of light, mechanics of cameras, the history of photography, composition and photographic design principals, the key proponents of photography style, their motivation and purpose. Students will then go on to produce a short commercial video and will also learn about photography and video post- production using Adobe Premiere Pro and Adobe Lightroom.
Learn how to design, implement and evaluate user interfaces to meet predefined quality characteristics of functionality - and how to create a user centric experience for web and app design. Concepts, theories and technologies underlying the methods and techniques are introduced and explained as required. Students apply all that they have learned to develop and implement a user interface for a business system. Students will be introduced to HTML and CMS.
Digital skills for the real world
Learn the pathways art has taken, influenced by remarkable individuals, culture, philosophy and historical events, to get to its contemporary forms. Develop an informed and knowledgeable vocabulary which will give you the ability to critique, discuss and review a wide range of visual culture and contemporary art practices. These tools and insights will enable students to better understand, and use contemporary aesthetics in digital media.
Learn the fundamentals of print technology, the aesthetics of print and how print functions as a medium. Learn how to control elements like colour systems and paper type to get ‘as expected’ print results from both office printers and professional print shops.
Learn about the functionality and aesthetics of typography, typographic terms, technologies and the application of typography.
Learn the skills required to create motion graphics, how to deconstruct logos, build 2d characters and prepare them for animation in Adobe After Effects and Cinema 4D. They will be taught how to work in 2.5d with a variety of files and make an animation that serves to entertain and inform.
An introduction to information design, its principles and techniques. Students will learn how to create meaningful and engaging visualisations of complex data and otherwise difficult to understand concepts. Students also apply and demonstrate their knowledge across a range techniques including: alpha-numeric, symbols, timelines, charts, graphs, maps, tables, and diagrams.
Students may choose an elective from the approved elective subject list. Electives are subject to availability and certain electives have pre requisites. For descriptions please see the elective subject descriptions page.
Branding and best practice
Examine advertising practice from a historical perspective then move into case studies of contemporary practice. The principles of brand identity and idea creation are placed into context alongside ethics, best practices.
This subject brings together earlier discussions and theories of typography in related subjects and introduces students to kinetic typography. Students utilize digital tools to create motion graphics that incorporate animated text for TV, Film and the web. They must work from a brief and create a complete animated title sequence.
Learn about your role as a designer within a business, community and broader globalised context. Learn both about legal and ethical considerations and responsibilities for creative work practises.
Under workplace-like pressure, learn to combine your knowledge, skills and attitudes to fulfil a professional brief. The aim of this subject is to developing speed and efficiency, challenging students to succeed, fail, experiment and learn more about themselves and others, while working under conditions that more closely resemble a workplace. Where possible, students are mentored, critiqued and assessed by industry professionals.
This subjects helps students search for employment and prepare themselves for employment. It is also meant to compliment “The Forge” explicitly teaching soft skills implicitly practiced in the projects.