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Bachelor of Digital Design

Bachelor of Digital Design

Outcomes

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Design skills for a new digital world. Be more than a designer

Design Principles & Techniques

  • Apply core design principles and advanced techniques to visually communicate ideas.
  • Design principles & techniques, imbue a story with colour, texture, layout & props.
  • Edit photographs and design titles for screen and motion.

Digital Design fundamentals

  • How to create a user-centric interface for web and app design.
  • Create motion graphics.

Real-world

  • Work with speed & efficiency and collaborate effectively under real-world pressure on industry briefs.
  • Learn industry-standard software and applications.

Software

Learn industry-standard software

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Adobe After Effects

Careers

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94% of people cite web design as the reason they mistrusted or rejected a website

Design is a broad church, encompassing the skills and work that go into determining the “look” of…almost everything you see around you. And nowhere is that talent more important than the virtual world of digital interactive media, where the way a piece of information or entertainment is presented can mean the difference between engagement and being ignored.

It isn’t simply a technical career, either. Designers frequently liaise with clients, copywriters and other stakeholders, so there’s often a strong interpersonal element in these kinds of roles. Balancing the needs and wants of various stakeholders, while solving problems and producing the most creative and beautiful work – these are the challenges a designer faces.

Specific Roles

  • Digital Designer
  • Broadcast Designer
  • Digital Content Producer
  • Motion Graphics Designer
  • Visual Effects Artist
  • 3D Artist
  • Game Artist
  • Character Designer
  • Creative Director
  • Art Director
  • Graphic Designer
  • Illustrator
  • Branding & Identity Designer
  • Title Designer
  • UX/UI or Web Interface Designer

Curriculum

Year 1

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Graphic Design Principles

Design Principles

Learn graphic design principles and elements such as unity/ harmony, balance, hierarchy, scale and proportion, colour theory, contrast and repetition in order to create well proportioned design.

Creative Drawing

Learn the elements of all art creation such as line, form, colour, texture, value and shape as well as different creative drawing styles using various techniques. Students will also be challenged to venture out of their comfort zones and broaden their understandings of styles and mediums, as well as develop their knowledge of theory and research on successful creative drawing.

Digital Images

Acquire a solid foundation of skills using industry standard graphic applications that include vector, pixel and image & text layout software applications such as Adobe CS products including Illustrator and Photoshop.

Communication Design Theory

Develop an understanding of the underlying principles of communication. Explore theories from ancient rhetoric to modern persuasion as it appears in media, technology, social and political interaction. Learn how to use these theories to solve communication design problems.

Design Thinking & Processes

Investigate design techniques using colour, shapes, text, textures and communication including the essential skills to communicate ideas visually using a variety of tools and techniques. Develop conceptual ideas that can extend across media to produce a coherent body of design work, learn how to rationalise conceptual designs and accept constructive criticism.

Intro to Web

Get an an idea of how existing and emerging technologies affect the operations and management of a business, the relationships businesses have with external entities (customers, suppliers, regulators etc.) and the products and services that businesses can offer. The first half of the subject is structured to help you understand why and how information systems are used by organisations, and how to develop the problem solving, interpersonal communication and analytical skills required for developing information system for clients.

Shooting & Editing

Learn about the technical and creative aspects of photography and video production using digital SLR cameras, the physics of light, mechanics of cameras, the history of photography, composition and photographic design principals, the key proponents of photography style, their motivation and purpose. Students will then go on to produce a short commercial video and will also learn about photography and video post- production using Adobe Premiere Pro and Adobe Lightroom.

Interface & Experience Design

Learn how to design, implement and evaluate user interfaces to meet predefined quality characteristics of functionality - and how to create a user centric experience for web and app design. Concepts, theories and technologies underlying the methods and techniques are introduced and explained as required. Students apply all that they have learned to develop and implement a user interface for a business system. Students will be introduced to HTML and CMS.

Year 2

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Digital skills for the real world

Digital Pathways

Learn the pathways art has taken, influenced by remarkable individuals, culture, philosophy and historical events, to get to its contemporary forms. Develop an informed and knowledgeable vocabulary which will give you the ability to critique, discuss and review a wide range of visual culture and contemporary art practices. These tools and insights will enable students to better understand, and use contemporary aesthetics in digital media.

Intro to Print & Publication

Learn the fundamentals of print technology, the aesthetics of print and how print functions as a medium. Learn how to control elements like colour systems and paper type to get ‘as expected’ print results from both office printers and professional print shops.

Typography

Learn about the functionality and aesthetics of typography, typographic terms, technologies and the application of typography.

Motion Graphics

Learn the skills required to create motion graphics, how to deconstruct logos, build 2d characters and prepare them for animation in Adobe After Effects and Cinema 4D. They will be taught how to work in 2.5d with a variety of files and make an animation that serves to entertain and inform.

Information Design

An introduction to information design, its principles and techniques. Students will learn how to create meaningful and engaging visualisations of complex data and otherwise difficult to understand concepts. Students also apply and demonstrate their knowledge across a range techniques including: alpha-numeric, symbols, timelines, charts, graphs, maps, tables, and diagrams.

Elective 1 & 2

Students may choose an elective from the approved elective subject list. Electives are subject to availability and certain electives have pre requisites. For descriptions please see the elective subject descriptions page.

Prototype Illustration

Be introduced to the foundation of prototype drawing. You will learn the understructure on how to construct everyday objects and organic objects using traditional drawing techniques and digital construction method.

You will also gain an understanding on best methods to design a pitch suitable for clients, preparing you for the industry.

Year 3

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Branding and best practice

Advertising & Brand Design

Examine advertising practice from a historical perspective then move into case studies of contemporary practice. The principles of brand identity and idea creation are placed into context alongside ethics, best practices.

Typography for Screen & Motion

This subject brings together earlier discussions and theories of typography in related subjects and introduces students to kinetic typography. Students utilize digital tools to create motion graphics that incorporate animated text for TV, Film and the web. They must work from a brief and create a complete animated title sequence.

Design Practice & Ethics

Learn about your role as a designer within a business, community and broader globalised context. Learn both about legal and ethical considerations and responsibilities for creative work practises.

The Forge

Under workplace-like pressure, learn to combine your knowledge, skills and attitudes to fulfil a professional brief. The aim of this subject is to developing speed and efficiency, challenging students to succeed, fail, experiment and learn more about themselves and others, while working under conditions that more closely resemble a workplace. Where possible, students are mentored, critiqued and assessed by industry professionals.

The Launchpad

This subjects helps students search for employment and prepare themselves for employment. It is also meant to compliment “The Forge” explicitly teaching soft skills implicitly practiced in the projects.

Elective 3

Student Work

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The next intake date for 2017

Monday 10 July

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