Master storytelling, production, techniques and gain real world experience
Learn industry-standard software
Beyond the obvious opportunities at big international animation houses like Pixar and Dreamworks, there are plenty of places where a skilled animator is welcomed. Visual effects now make up a major portion of the media we consume, whether that’s on the big screen in a cinema or a pop-up ad in our internet browser. The advertising industry uses a lot of animations, from friendly aliens selling insurance to wacky animals promoting breakfast cereal, and seemingly unrelated industries such as architecture and education often make use of animators’ skill sets.
Every time you see one of those pop-ups on TV to tell you what’s coming up, or an information visualisation with a voice-over that explains a complex topic, someone was paid to create it. Once you start looking, you’ll see animations all around you!
Career animators often don’t complete the whole process within a work, instead specialising in a particular step along the production pipeline. You might find yourself working as a character designer, storyboard artist or compositor.
Understanding the principles of story telling and design
Learn how to use storytelling elements such as plot and character to make engaging films and games. Students will learn the steps of developing an idea to a point that it can be produced. These steps include development of logline, treatment, script, storyboard and animatic. Students will also discuss interactive digital storytelling and the opportunities different types of media can offer.
Learn the elements of all art creation such as line, form, colour, texture, value and shape as well as different creative drawing styles using various techniques. Students will also be challenged to venture out of their comfort zones and broaden their understandings of styles and mediums, as well as develop their knowledge of theory and research on successful creative drawing.
The key focus of this subject is the fusing of three elements: photography, cinematography and editing. In engaging with best practice and widely used industry techniques, ‘Shooting & Editing’ challenges students to take a quick glimpse of screen production. A key learning outcome is that students produce their own material, photographs and videos, and edit them for multiple modern screen media platforms.
Learn the processes used in animation. Explore the basic concepts and crafts of character design such as character animation, timing, movement, composition and background art.
Analyse and critique digital media using a theoretical framework of ‘Entertainment’. Learn how to differentiate genre and forms of narrative communicative meaning, and how to critique narrative structure and visual style in depth. Elements of storytelling (e.g. theme and motif, design elements, mise en scene) are incorporated into the studies as well visual coding within digital media.
Acquire a solid foundation of skills using industry standard graphic applications that include vector, pixel and image & text layout software applications such as Adobe CS products including Illustrator and Photoshop.
Learn the principles of game design and how to apply these effectively to your own games. Review case studies of traditional and electronic games to modern games and contemporary industry standards. The outcome will be the ability for the student to design engaging and effective games and game mechanics.
Students will learn the basic underlying principles required to create their first 3D models and animations. Students will learn using industry standard software: 3D interface navigation, basic 3D tools and techniques, character design, modeling tools, texturing, lighting, animation and rendering methods.
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